Beats By Dre: From Sneakers to Headphones – Hip Hop Culture & The Terrible Choices We Make as Consumers.

IMG_9837And out of speakers I did speak
I wore my sneakers but I’m not a sneak
My Adidas cuts the sand of a foreign land
with mic in hand I cold took command
my Adidas and me, close as can be
we make a mean team, my Adidas and me
we get around together, rhyme forever
and we won’t be mad when worn in bad weather
– My Adidas, Run DMC

Rewind 

One fateful night in NYC, somewhere around the mid 80s, Russell Simmons, brother to Reverend Run and manager of Run DMC, was smoking Angel Dust when a flash of brilliance struck him, like a thunderous blow. When the rap crew rolled up on Two Fifth Street, he told them immediately they needed to write a song about the kicks they wore. In 1986, Simmons’ prophecy would come true, and My Adidas became the first single on their third album, Raising Hell. It would become both…

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